Consumers look to Connected TV for sports
The beginning of a new era has started. Linear television’s traditional reliance on live sports was upended in 2020, and that’s not simply because of the postponement of the Tokyo Olympics. Sports came to a necessary halt, and even athletes had to retreat to their homes, as arenas and sports stadiums remained empty for several […]
The State of OTT
Here are the top 5 trends for the streaming world in the near future. Things continue to change quickly in OTT. All of the metrics around streaming video consumption keep growing, including time spent, ad revenue, subscription services per household, and subscription revenue. In 2021, Smart TVs and connected “box/stick” devices are showing the most […]
Rethink sports content and cash in!
2021 is a game-changing year for sports broadcasting, as the industry embraces OTT for increased revenue and viewership. Live sports consumption and delivery continue to shift dramatically to digital platforms like Smart TVs and mobile, bringing an exciting opportunity for greater engagement and monetization. Why? The answer is data: compared to traditional broadcasting, streaming gives […]
4 ways you can boost video performance with mobile push.
How content providers can dominate the second screen. The new normal: the era of multi-device content! The data is clear: The majority of viewers are not simply watching TV… Successful content providers have to win not only their audiences in the living room. They have a clear strategy to win their second screen experiences! A […]
Your audience is global! How to increase your international reach.
The global OTT market is set to double in size by 2023 to $72.8 billion, which means there’s never been a better time to expand your reach internationally. There is an abundance of space on the global level for more local, native, and regional video content creators to gain exposure and grow their audiences. Here […]
The future of sports streaming is here!
The reliance of traditional media on live sports is being disrupted. Since live sports returned to our screens, evidence suggests that sports lovers have used the opportunity to find new ways to watch. According to our data, 39% of live sports viewers now watch their teams via ad-supported Connected TV and streaming platforms, such as […]
Televisa and Univision join forces to create a new content powerhouse
Streaming is the new normal. The future is clear for media companies: embrace streaming or die. The race to monetize on streaming platforms is non-stop, and now two giants of entertainment just announced a groundbreaking merger. Televisa, one of the largest content producers in the world, joined forces with Univision to launch a Spanish-language streaming […]
The Inevitable Dominance of Connected TVs
As we enter a new decade, marketers are faced with a dramatically different TV landscape. For the first time in history, advertisers could reach more than 84 million households via connected, streaming TV services, and this trend is not going to reverse: Connected TVs (CTV) are at the heart of this shift. In this new […]
Streann Media: “Innovation is not for everyone”
After launching a record number of streaming and OTT projects in the last 12 months, Streann Media has managed to position itself as the most innovative and interactive platform on the market. Is your team ready? For us, technology is not a problem: the biggest challenges have been internal teams. Although the world of one-way […]
Gio Punzo and Antonio Calderón present their inspirational story on innovation
“How to change the game” is the name of the book with which Gio and Antonio, co-founders of Streann Media, tell their story as entrepreneurs in an industry that maintained the status quo for too long, and now is in immediate need to discover ways to bring digital content in different formats and obtain profitability. […]