It’s a Noisy World. How to keep your audience engaged in 2021?
The new reality is forcing content providers to come up with new ways to keep users on their platforms. 2021 looks like another whirlwind year by all means, as data shows that we continue to “vault five years forward in consumer and business digital adoption in a matter of weeks,” according to McKinsey. Churn is a huge […]
AI: The future of content personalization
Series: Five OTT trends to watch in 2021 Welcome to the era of smart content! It might seem easy, but one of the biggest challenges content providers and broadcasters face is to direct individual users to the content they really want to enjoy at just the right moment. Most streaming services use tools to make recommendations […]
A year of disruption: Top 3 trends for 2021
We all know that 2020 was a year of transformation. For content creators and broadcasters, it was more like a tsunami! After launching more OTT projects than ever last year, here are the top trends for 2021: 1. It’s not just Disney. Corona’s silver lining drives new verticals to OTT. Disney recently announced it’s a streaming-first company after […]
Launching your own OTT Platform: To build or to buy?
Whether you’re a media company with millions of monthly visitors or an independent video blogger, OTT platforms allow you to grow your business and monetize your hard work exponentially. Now there’s an OTT platform for everyone -and as a major content creator- we’re sure you’ve put in countless hours into the creation of this content. You […]
In seismic shift, Warner Bros. to stream all 2021 films.
The movie giant has embraced a digital future. The rest of the industry would do well to pay mind. In the most dramatic move by a Hollywood studio yet during the pandemic, Warner Bros. Pictures announced that all of its 2021 films — including a new “Matrix” movie, “Godzilla vs. Kong”, and the Lin-Manuel Miranda adaptation “In the […]
Hypergrowth for Advertising-Supported Video on Demand (AVOD)
Series: Five OTT trends to watch in 2021 — Part 3 One of your biggest decisions when launching a new OTT service involves determining how you will monetize your content. The two primary revenue models commonly used by OTT content providers are ad-supported video on demand (AVOD) and subscription video on demand (SVOD) — each of which comes with its […]
Series: Five OTT trends to watch in 2021
Shifting to a direct customer relationship model Series: Five OTT trends to watch in 2021 — Part 2 Just you, me, and the TV Since the rise of digital over-the-top (OTT) programming, the transformation of the media/audience relationship has open the doors of possibilities for video. The key question is: how can video be leveraged to create a compelling, lasting, […]
Series: 5 OTT trends to watch in 2021
Unleash the power of remote live streaming Series: Five OTT trends to watch in 2021 — Part 1 By all means, this was an extraordinary year. In 2020 we have seen more changes to our industry than in the previous five years, and there’s no sign that things will slow down anytime soon. But in chaos lies opportunity — and for […]
Transform the Media Landscape this Holiday Season!
Connected TV is a key platform for growth The holiday season in 2020 brings a unique opportunity for content creators and broadcasters, as increased demand for streaming content will bring unprecedented demand for digital ads. Your best bet is to bring your content to the living room and into the hands of users in multiple devices, and […]