Streann Media Drives Unprecedented Digital Engagement at ASU2025
Miami, Florida – September 3, 2025— Miami, FL – September, 2025 — The II Junior Pan American Games concluded in Asunción with remarkable achievements both on the field and in the digital realm. While 95 Junior Pan American Games records were shattered, including a world record in weightlifting, and 242 qualifications for Lima 2027 were secured, the Games also witnessed unparalleled digital fan engagement, powered by Streann Media, the official OTT and engagement platform of Panam Sports Channel.
Streann Media’s innovative platform facilitated a significant surge in digital interaction. Live Streaming Views soared by an astounding 6,177% during the Games, while Unique Viewers increased by 1,228%. Reels Engagement experienced a remarkable jump of 1,373%. With over 4,100 athletes from 41 countries and more than 1,000 medals awarded, fans were not mere spectators; they actively participated, shared, and celebrated in real-time, thanks to Streann’s cutting-edge tools.
New features introduced by Streann Media played a pivotal role in driving this engagement. Inside-Reels™ delivered vertical, TikTok-style highlights with instant reach, while Multi-Screen Streaming allowed fans to switch between nine simultaneous feeds. Vertical Video Experiences were designed specifically for mobile-first Gen Z and Millennial audiences, and Community Engagement Tools provided fans with chat, stickers, and interactive features.
Panam Sports President Neven Ilic lauded the Games as “fantastic,” highlighting that the event surpassed expectations with record participation and acclaim across the continent.
“This was more than sports coverage — it was a digital breakthrough. With Panam Sports, we turned the Games into an interactive, vertical-first experience that boosted engagement by thousands of percent. Fans didn’t just watch; they connected, built community, and became part of the Games,” said Gio Punzo, CEO of Streann Media.
From world records on the podium to engagement records online, ASU2025 demonstrated that the future of sports is both athletic and digital. Streann Media is proud to power this transformation, helping Panam Sports build the communities and experiences that will carry athletes toward Lima 2027 and Los Angeles 2028.
