As we enter a new decade, marketers are faced with a dramatically different TV landscape. For the first time in history, advertisers could reach more than 84 million households via connected, streaming TV services, and this trend is not going to reverse: Connected TVs (CTV) are at the heart of this shift.
In this new age of television, prime time is anytime. Advertisers are recognizing these trends and reallocating their ad budgets toward digital streaming services at remarkable rates, and 43% percent of brands identified CTV as the number one channel for brand storytelling in 2021.