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Learn about trends, OTT and the digital tech landscape

Streann adds programmatic ads expertise to help broadcasters monetize in digital.

Everyone knows that streaming is booming. Video ads on Connected TV (CTV) and streaming platforms are booming too! According to a poll from the Interactive Advertising Bureau (IAB), 60% of US advertisers planned to shift ad dollars from linear TV to either CTV or OTT in 2021. Among those planning to do this, 81% cited […]

Author Streann Media
March 24, 2021

Non-stop innovation! Streann launches two new groundbreaking features

Personalization and engagement of content are the new normal for 2021. In an unprecedented era of digital disruption, content providers are finding it increasingly difficult to win the spotlight. Simply put, if you can’t bring a personalized content experience that is a 10 in all formats, your users will go somewhere else. Streann looks at […]

Author Streann Media
March 17, 2021

Streann launches NFT and Crypto initiatives as new OTT features

Users worldwide are demanding digital wallets as a payment method for content creators and broadcasters. Content providers are finding new sources of revenue, as subscription fatigue kicks in and audiences are not willing to pay for more than three services at a time. Gamification is one of these sources! Even bigger will be a new […]

Author Streann Media
March 15, 2021

It’s a Noisy World. How to keep your audience engaged in 2021?

The new reality is forcing content providers to come up with new ways to keep users on their platforms. 2021 looks like another whirlwind year by all means, as data shows that we continue to “vault five years forward in consumer and business digital adoption in a matter of weeks,” according to McKinsey. Churn is […]

Author Streann Media
March 10, 2021

AI: The future of content personalization

Series: Five OTT trends to watch in 2021 Welcome to the era of smart content! It might seem easy, but one of the biggest challenges content providers and broadcasters face is to direct individual users to the content they really want to enjoy at just the right moment. Most streaming services use tools to make recommendations […]

Author Streann Media
January 19, 2021

Hypergrowth for Advertising-Supported Video on Demand (AVOD)

Series: Five OTT trends to watch in 2021 — Part 3 One of your biggest decisions when launching a new OTT service involves determining how you will monetize your content. The two primary revenue models commonly used by OTT content providers are ad-supported video on demand (AVOD) and subscription video on demand (SVOD) — each of which comes with its […]

Author Streann Media
January 10, 2021

Series: Five OTT trends to watch in 2021

Shifting to a direct customer relationship model Series: Five OTT trends to watch in 2021 — Part 2 Just you, me, and the TV Since the rise of digital over-the-top (OTT) programming, the transformation of the media/audience relationship has open the doors of possibilities for video. The key question is: how can video be leveraged to create a compelling, lasting, […]

Author Streann Media
January 10, 2021

Series: 5 OTT trends to watch in 2021

Unleash the power of remote live streaming Series: Five OTT trends to watch in 2021 — Part 1 By all means, this was an extraordinary year. In 2020 we have seen more changes to our industry than in the previous five years, and there’s no sign that things will slow down anytime soon. But in chaos lies opportunity — and for […]

Author Streann Media
January 10, 2021

Transform the Media Landscape this Holiday Season!

Connected TV is a key platform for growth The holiday season in 2020 brings a unique opportunity for content creators and broadcasters, as increased demand for streaming content will bring unprecedented demand for digital ads. Your best bet is to bring your content to the living room and into the hands of users in multiple devices, and […]

Author Streann Media
January 10, 2021

Launching your own OTT Platform: To build or to buy?

Whether you’re a media company with millions of monthly visitors or an independent video blogger, OTT platforms allow you to grow your business and monetize your hard work exponentially. Now there’s an OTT platform for everyone -and as a major content creator- we’re sure you’ve put in countless hours into the creation of this content. You […]

Author Streann Media
January 10, 2021